For years, the pressure of “conventional” has conditioned us. News, commercials, social media…. and we all start to look and act a certain way around 35 (yes even Millennials).
Conventional is not bad, it’s got some good things.
But it has led to bland convenience over outrageous experience; a daily race over prolonged moments of pleasure; superstores over cool niche shops; tasteless over intense; endless desire over lasting satisfaction.
Maybe we can’t change convention, but we can engage in micro acts of rebellion:
- Organize an all organic BBQ
- Invest in a woman’s art shop in Bolivia on KIVA
- Send a bruising letter to a company about their crappy packaging
- Ask your financial planner or bank manager awkward questions about human rights and where they invest your money.
Resistance is not futile. Ignite your inner rebel. Don’t let convention stand in way.
This blog post was inspired by my ongoing research for Invest Like You Give a Damn (New Society, fall 2017) where I am interviewing 60 to 100 people on how they align or not, their sustainability values with their investments and financial planning.