SCN Podcast – Big Oil Obfuscating Linguist Sylvia Jaworska PhD.

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Not only has #BigOil buried evidence their product is responsible for a huge part of human carbon emissions, they have employed carefully crafted language in their sustainability reports designed to obfuscate the cause of and blame for climate change. 

In a groundbreaking study of 13 years’ worth of #BigOil corporate sustainability reports, Dr. Sylvia Jaworska, professor of linguistics at the University of Reading in the UK, explains the motives and impact of #Big Oil’s words.

Learn from Professor Jaworska how companies have shifted terminology and phrases over time to ensure they take as little blame possible for carbon their product causes to be emitted into the atmosphere annually. 

And yes, Dr. Jaworska warns, words do count.

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